Content Creation, Activation
AJ1 Derby
Creative Direction, Art Direction, Editorial, Activation
Creative Partners: Maru Ceara-Cortinas, Recess Studio
To celebrate the launch of AJ1 pony hair (faux), and highlight Jordan’s take on Kentucky Derby style, while keeping a true connection to the Louisville community where it all began. We partnered with a coveted local boutique in Louisville Oneness.
The work focused on special packaging, retail activation and content; ensuring the activation and content provide tools for the wider marketplace launch with a focus on social channels.
Photography content centering around Jordan’s take on Derby style—a story line of day to night look with the footwear as a focal point.
Designed scarf. Gift with purchase based on Derby & luxury taking cues from Hermes. Incorporating the Oneness logo into the pattern design.
Custom tissue wrap design as part of packaging design.
