Farmstand is an illustrative branding for a local organization that focuses on educating families and children on growing organic food and healthy meal preparation. With the branding, I wanted to communicate the friendliness and welcoming atmosphere of the organization. Inspired by the bountiful vegetables and fruits that are grown at the farm, I created simple, colorful and fun illustrations that can be used as a pattern, stickers, and other promotional materials.

Because families and children are their main audience, I wanted the brand to communicate that gardening is not intimidating, in fact, it is fun!

To balance the illustrations, the word mark created for this is simple and clean. I wanted the mark to have an organic feel and also communicate trust. Because of the simplicity, the word mark looks great in different sizes and the colors are easily interchangeable.