All Star, Activation

HUB 23

EXTERIOR_BEAUTY-24.jpg
 

Creative Direction, Design, Activation

Creative Partners: Derrick Lee (lead), Dustin Buzzard
Project Manager: Sarah McManus

External partners: Hovercraft

Photography: Kipp Hinkley

HUB23 was more than just a pop-up as the venue set the stage for the Chicago Public School City Boys and Girls Final Four and Championship games as part of All Star Week 2020.

The General Richard L. Jones Armory featured a high viz court as the Jordan Brand's continued in the same location where the iconic Air Jordan 11 “Concord” commercial was shot back in 1996.

 
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CPS_Signage.jpg
Huddle.jpg
 
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