All Star, Activation
Own The Game
Design, Production, Activation
Creative Partners: Derrick Lee (lead), Shelby Tiffany (Lead),
Maru Cortinas, Dustin Buzzard, Peter Le, Miles Johnson
Project Manager: Maria Sylva, Leslie Simpson, Olivia Gaylord
Writers: Scoop Jackson
External partners: Hovercraft, ILOVEDUST
Photography: Mo Daoud (environment), Nick Maggio
In 2019, Jordan Brand and Nike hosted consumers at an event space in the heart of downtown Charlotte for the NBA All Star Game. Consumers were able to work with trainers, customize jerseys, trial footwear in an experience that shine a light on those that rewrote the rules on how they planned to do things allowing them to OWN THE GAME.
