Creative Direction, Art Direction, Design Lead, Environment, Activation

external Partners: Iconic

In tandem with Super Bowl Miami, Jordan brand wanted to create a moment to celebrate women & youth. Using the UNITE brand voice, create an environment that highlights women’s & youth moments while also using the opportunity to highlight the women’s capsule.

Utilizing the same space—houseboat, we had to make sure that the design & decor is versatile for both women’s & youth events that were held one day after another. A quick turn was necessary, but not compromising on quality consumer journey & experience.